Mobile App for Be Inclusive

Role: UX & Design Advisor (Solo)
Responsibilities: Research, Concept, Wireframes, Prototype, UI, UT

I was engaged in the creation of an online platform, Be Inclusive, that helps minority communities (LGBT, single mothers, PWDs etc.) connect and find services. This included a variety of services ranging from non-judgemental doctors to wheelchair-accessible social hangout spots. Be Inclusive also encourages businesses and service providers to serve diverse and vulnerable consumers better with the goal of making cities of the future more inclusive. I was also engaged in the creation of the company’s graphics. Specifically their video, social media, posters, t-shirts and LinkedIn badge.

OBJECTIVE
Our team is on a mission to make the world a more inclusive place for everyone. We have built a digital markeplace that promotes inclusion where diverse consumers and inclusive businesses can meet. The marketplace is housed in a breakthrough app called Be Inclusive. We are moving at high velocity to improve the product-market fit of the app. We are preparing for a pilot test of a campaign strategy designed to boost traction among early adopters. The pilot test market is Singapore.

APPROACH AND PROJECT SPECIFICATIONS
I created prototype for the following features:

• Home screen with search filter toggles, place recommendations, top rated places, user education [icons; attributes] and news/announcements
• Map
• Place rating workflow
• Place detail page including alignment with revised rating framework
• Team view including invitation, management and monitoring progress
• And tested them through user testing onsite in Singapore
• Design pre-promotion and activation marketing collaterals (digital and POS)

EXPERTISE

• Information Architecture
• Visual Design
• Graphic Design

The final deliverable was completed, mobile app ready for the client's development team to work with.

CHALLENGES
Designs developed were different during the user testing

RESULTS
Increase mobile app users but a lot of complaints due to design developed.