Role: Senior UX Designer for Retail Banking Transactions
Responsibilities: Research, Strategy, Wireframing, Prototyping, UI Design, User Testing
As the Senior UX Designer, I led the design of digital banking transactions, initially focusing on the Philippine market before extending my expertise to a significant redesign project aimed at enhancing user experience for customers in China. This initiative was driven by the need to adapt our offerings to better suit the distinct preferences and behaviors of the Chinese user base.
OBJECTIVE
The mission was to transform the digital banking landscape by creating transaction interfaces that are intuitive, secure, and easily accessible. The redesign for the Chinese market was specifically targeted at aligning these interfaces with local user expectations, thereby fostering increased engagement and satisfaction.
APPROACH AND PROJECT SPECIFICATIONS
I spearheaded a comprehensive design revision, which included:
Reimagining transaction flows for improved user experience in China
Enhancing security measures with regional considerations in mind
Conducting in-depth user testing in China to refine designs based on direct feedback
EXPERTISE
User Experience Design
Cultural Adaptation and Localization
Prototyping and Wireframing
User Interface Design
User Testing and Feedback Integration
The project concluded with the development of a customized UX design framework tailored for the Chinese audience, ready for implementation.
CHALLENGES
Adapting the design to incorporate specific cultural nuances and banking preferences of the Chinese market was a complex task that required a delicate balance between global standards and local specificity.
RESULTS
The redesign project markedly improved user engagement and satisfaction within the Chinese market, underscoring the importance of a culturally attuned approach in digital banking services.
